ROAS & Break-Even ROAS Calculator
Enter ad spend, revenue and your product margin to see ROAS, POAS, ACoS, profit and the ROAS you actually need to break even.
Currency:
£
£
%
Revenue left after cost of goods, before ad spend.
ROAS
4.00×
£4,000.00 revenue per £1,000.00 spent
Break-even ROAS
2.50×
POAS
1.60×
ACoS
25.0%
Gross profit
£1,600.00
Net profit after ad spend: £600.00
Above break-even - every extra dollar spent at this ROAS returns 0.60 in profit.
How it works
Enter ad spend, revenue and your gross margin. The calculator shows ROAS, POAS, ACoS, gross profit and the break-even ROAS your margin demands. It's the fastest way to check whether a campaign is actually profitable, not just revenue-positive.