ROAS & Break-Even ROAS Calculator
Enter ad spend, revenue and your product margin to see ROAS, POAS, ACoS, profit and the ROAS you actually need to break even.
Campaign performance
Profit assumptions
Revenue left after cost of goods, before ad spend.
Applied above and below expected revenue.
Include VAT / tax
Off by default. Turn on to factor tax into the figures.
ROAS
4.00×
£4,000.00 revenue per £1,000.00 spent
Break-even ROAS
2.50×
POAS
1.60×
ACoS
25.0%
Gross profit
£1,600.00
Net profit after ad spend: £600.00
Above break-even - each extra unit of currency spent at this ROAS returns 0.60 in profit.
Scenario comparison
Conservative
3.20× ROAS
£280.00 profit
Expected
4.00× ROAS
£600.00 profit
Ambitious
4.80× ROAS
£920.00 profit
How it works
Enter ad spend, revenue and your gross margin. The calculator shows ROAS, POAS, ACoS, gross profit and the break-even ROAS your margin demands. It's the fastest way to check whether a campaign is actually profitable, not just revenue-positive.
Basic guide
Enter your advertising spend, revenue generated and gross product margin.
The calculator shows ROAS, POAS, ACoS, gross profit and the break-even ROAS required for the campaign to cover its costs.
Example
Ad spend: £1,000 Revenue: £4,000 Gross product margin: 40%
The resulting ROAS is 4.00×.
The calculator also shows the break-even ROAS so you can see whether the campaign is generating profit rather than simply revenue.
Part of the Campaign Launch Pre-Flight workflow - a guided run through the tools you need, in order.