Markup vs Margin & Pricing Calculator
Markup and margin aren't the same number. Price from a target margin, a target markup, or a fixed price — and see all three plus tax-inclusive pricing.
Currency:
Calculate from
£
%
Margin = profit ÷ selling price.
%
Selling price (ex tax)
£80.00
£96.00 including 20% tax
Profit per unit
£40.00
Margin
50.0%
Markup
100.0%
Cost
£40.00
A 100% markup is only a 50% margin — always confirm which one a supplier or spreadsheet means.
How it works
Enter cost and selling price to see margin, markup and profit. Or work backwards: enter a target margin and the tool sets the selling price for you. The two are often confused — margin is profit as a share of price, markup is profit as a share of cost.
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