Campaign Launch Pre-Flight
Most campaign problems are set before the first impression: a target that cannot pay for itself, a daily budget that burns out in a fortnight, or a landing page link with no tracking on it.
This workflow walks through those three checks in order and carries your numbers forward, so the final summary reflects the campaign you are actually about to launch.
Targets & break-even ROAS
Set the budget and margin, and find the return you need before the campaign makes money.
Also available on its own as the ROAS & Break-Even Calculator.
Campaign targets
Everything you plan to spend across the flight.
The revenue you expect this budget to generate.
Profit assumptions
Margin left after product and fulfilment costs.
Applied above and below expected revenue.
Include VAT / tax
Off by default. Turn on to factor tax into the figures.
Break-even ROAS
2.50x
Anything below this loses money at a 40% margin.
Target ROAS
3.00x
Target ACoS
33.3%
Target POAS
1.20x
Revenue to break even
£12,500.00
Expected net profit after ad spend: £1,000.00
The plan clears break-even (2.50x) with £6,000.00 of gross profit.
Scenario comparison
Conservative
2.40x ROAS
-£200.00 profit
Expected
3.00x ROAS
£1,000.00 profit
Ambitious
3.60x ROAS
£2,200.00 profit