All tools
Everything in the toolkit - 37 free, instant tools across 5 families. Ready to use the moment they load.
Campaigns & Distribution6 tools
QR Code Generator
Turn any link or text into a downloadable QR code - custom size and colours.URL / Tracking Cleaner
Strip utm_* and tracking parameters from any URL to get a clean link.URL & UTM Parser
Break any campaign URL into its parts with a decoded parameter table.UTM Campaign Naming Generator
Generate consistent campaign names your whole team can follow.UTM Link Builder
Build tagged campaign URLs with live URL-encoding and one-click copy.UTM Validator
Bulk-check campaign URLs for missing tags, casing, spaces and duplicates.SEO & Technical10 tools
HTTP Status Code Checker
Bulk-check status codes for up to 25 URLs - find 404s, 500s and redirects.Redirect Checker
Trace every hop in a URL's redirect chain and spot loops or lost equity.robots.txt Generator
Build valid crawl rules, bot blocks and a sitemap line for your site root.robots.txt Tester
Check whether any URL is allowed or blocked, and see which rule decided it.Schema Markup Generator
Build valid JSON-LD structured data for articles, products, FAQs and more.Schema Markup Validator
Paste JSON-LD and check syntax, required properties and rich-result issues.SEO Page Checker
Paste page HTML and audit title, meta, headings, alt text and social tags.SERP Snippet Preview
Preview your title & meta description as a Google result with length meters.XML Sitemap Generator
Turn a list of URLs into a valid sitemap.xml with lastmod and priority.XML Sitemap Validator
Check a sitemap for XML errors, bad URLs, dates, duplicates and size limits.Content & Publishing6 tools
Headline Analyser
Score headlines for length, power words, sentiment and click appeal.HTML Scratchpad
Write HTML, CSS and JavaScript, then see the result instantly in a live preview.Keyword Density Analyser
Paste copy and see word and phrase frequency, counts and percentages.Meta & OG Tag Generator
Generate title, description, canonical, Open Graph and Twitter tags.URL Slug Generator
Turn any headline into a clean, lowercase, SEO-friendly URL slug.Word Counter & Readability
Counts, reading time and a Flesch reading-ease score for any copy.Ecommerce Economics6 tools
Ecommerce Profit Calculator
True profit after product cost, shipping, payment fees and ad spend.Margin after Discount Calculator
See how a promotional discount changes your margin and how much extra volume you need to sell to recover the same profit.Payment Fee Calculator
Calculate payment processing fees and effective rate for any transaction.Pricing & Margin Calculator
Price from a target margin or markup, compare tiers, and see gross, contribution and net margin.ROAS & Break-Even Calculator
ROAS, POAS, ACoS, profit and the break-even ROAS your margin requires.VAT Calculator
Add VAT to a net price or remove VAT from a gross total with any tax rate.Acquisition & Optimisation9 tools
A/B Test Sample Size
How much traffic your test needs to detect an uplift - and how long it runs.A/B Test Significance
Uplift, p-value and confidence for your split test using a z-test.Ad Budget Calculator
Plan total budget and daily spend from target conversions and CPA.CAC, LTV & Payback
Acquisition cost, lifetime value, LTV:CAC ratio and payback period.Campaign Budget Pacing
See whether spend is ahead or behind plan and the daily budget needed to land on target.CPM, CPC & CPA Calculator
Every core ad efficiency metric from spend, impressions, clicks and orders.CTR Calculator
Click-through rate from clicks and impressions - or reverse it to hit a target.Funnel & Conversion Rates
Step-to-step conversion, drop-off and overall rate - find your biggest leak.ROI Calculator
Return on investment, profit and return multiplier from any spend and return.Instant
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