Acquisition & Optimisation

Paid media maths, customer economics and experiments - CPM to CAC to A/B tests.

8 tools · free · no sign-up

CPM, CPC & CPA Calculator

Every core ad efficiency metric from spend, impressions, clicks and orders.

Click-through rate from clicks and impressions - or reverse it to hit a target.

Return on investment, profit and return multiplier from any spend and return.

Plan total budget and daily spend from target conversions and CPA.

Acquisition cost, lifetime value, LTV:CAC ratio and payback period.

Uplift, p-value and confidence for your split test using a z-test.

How much traffic your test needs to detect an uplift - and how long it runs.

Step-to-step conversion, drop-off and overall rate - find your biggest leak.