Acquisition & Optimisation

Paid media maths, customer economics and experiments - CPM to CAC to A/B tests.

9 tools · free · no sign-up

A/B Test Sample Size

How much traffic your test needs to detect an uplift - and how long it runs.

A/B Test Significance

Uplift, p-value and confidence for your split test using a z-test.

Ad Budget Calculator

Plan total budget and daily spend from target conversions and CPA.

CAC, LTV & Payback

Acquisition cost, lifetime value, LTV:CAC ratio and payback period.

Campaign Budget Pacing

See whether spend is ahead or behind plan and the daily budget needed to land on target.

CPM, CPC & CPA Calculator

Every core ad efficiency metric from spend, impressions, clicks and orders.

CTR Calculator

Click-through rate from clicks and impressions - or reverse it to hit a target.

Funnel & Conversion Rates

Step-to-step conversion, drop-off and overall rate - find your biggest leak.

ROI Calculator

Return on investment, profit and return multiplier from any spend and return.