Funnel & Conversion Rate Calculator
Add your funnel steps with their volumes to see step-to-step conversion, drop-off and overall conversion rate - and where you're losing the most people.
| Step | Volume | Step rate | Drop-off | Of top |
|---|---|---|---|---|
Sessions | 10,000 | - | - | 100.0% |
Product views | 4,200 | 42.0% | 5,800 | 42.0% |
Add to cart | 980 | 23.3% | 3,220 | 9.8% |
Checkout started | 520 | 53.1% | 460 | 5.2% |
Purchases | 310 | 59.6% | 210 | 3.1% |
Visual funnel
Biggest leak: Add to cart converts at 23.3%, losing 3,220 people. Overall funnel conversion is 3.10%.
How it works
Enter the number of people at each funnel step. The calculator shows the step-to-step conversion rate, drop-off at each stage and the overall funnel conversion. The biggest drop-off is usually the cheapest place to improve.
Basic guide
Add each stage of your funnel and enter the number of people reaching that stage.
The calculator shows conversion and drop-off between stages as well as the overall funnel conversion rate.
Example
A simple ecommerce funnel could be:
Sessions: 10,000 Product views: 4,200 Add to cart: 980 Checkout started: 520 Purchases: 310
The tool identifies the conversion rate and drop-off at each stage and highlights the largest leak in the funnel.
Use this to identify where improving the customer journey could have the biggest impact.