Funnel & Conversion Rate Calculator
Add your funnel steps with their volumes to see step-to-step conversion, drop-off and overall conversion rate - and where you're losing the most people.
| Step | Volume | Step rate | Drop-off | Of top |
|---|---|---|---|---|
Sessions | 10,000 | - | - | 100.0% |
Product views | 4,200 | 42.0% | 5,800 | 42.0% |
Add to cart | 980 | 23.3% | 3,220 | 9.8% |
Checkout started | 520 | 53.1% | 460 | 5.2% |
Purchases | 310 | 59.6% | 210 | 3.1% |
Biggest leak: Add to cart converts at 23.3%, losing 3,220 people. Overall funnel conversion is 3.10%.
How it works
Enter the number of people at each funnel step. The calculator shows the step-to-step conversion rate, drop-off at each stage and the overall funnel conversion. The biggest drop-off is usually the cheapest place to improve.