Ecommerce Profit Calculator
Work out real profit after product cost, shipping, payment fees and ad spend - per unit and in total.
Total ad spend for this batch or order.
Leave as 1 for a single order.
Include VAT / tax
Off by default. Turn on to factor tax into the figures.
Total profit
£21.48
£80.00 revenue − £58.52 total cost
Profit margin
26.85%
Profit per unit
£21.48
Total cost
£58.52
Total revenue
£80.00
Expected cost per unit
- Payment fees
- £2.62
- Returns and refunds
- £4.40
- All costs
- £48.52
Healthy order - margin is 26.9%.
After all costs you keep £21.48 per unit.
How it works
Enter the selling price and every cost that eats into it. The calculator subtracts cost of goods, shipping, payment processing and ad spend to show your true profit and margin.
Basic guide
Enter the selling price and the costs associated with each sale, including packaging, product cost, shipping and payment fees. Add returns and advertising costs where relevant.
The calculator works out the actual profit and margin after those costs.
Example
For a product sold for £70, enter the product cost, shipping, payment fees, return assumptions and advertising spend.
The calculator shows the expected cost per unit and what remains as profit after all included costs.
Use this to understand the difference between revenue, gross margin and the money actually left from an order.