CPM, CPC & CPA Calculator
Drop in a campaign's spend and performance numbers to get every core efficiency metric at once, including revenue and ROAS at your average order value.
Used to estimate revenue and ROAS.
Include VAT / tax
Off by default. Turn on to factor tax into the figures.
Cost per acquisition
£13.23
at 3.00% click-to-conversion rate
CPM
£5.56
CPC
£0.40
CTR
1.40%
Conversion rate
3.00%
Estimated revenue
£13,608.00
ROAS
5.44×
How it works
Fill in any two of spend, impressions, clicks or conversions and the tool works out the rest: CPM, CPC, CPA, CTR and conversion rate. It's useful for checking whether a campaign quote stacks up, or for reverse-engineering the budget you need to hit a target.
Basic guide
Enter the campaign's available performance figures. Depending on what you know, the tool can work from spend, impressions, clicks and conversions to calculate the other core advertising metrics.
Add average order value if you want estimated revenue and ROAS.
Example
Spend: £1,000 Impressions: 180,000 Clicks: 2,520 Conversions: 75
The calculator can derive CPM, CPC, CTR, conversion rate and CPA.
If you also enter an average order value, it can estimate revenue and ROAS.