CPM, CPC & CPA Calculator
Drop in a campaign's spend and performance numbers to get every core efficiency metric at once, including revenue and ROAS at your average order value.
Currency:
£
£
Used to estimate revenue and ROAS.
Cost per acquisition
£13.23
at 3.00% click-to-conversion rate
CPM
£5.56
CPC
£0.40
CTR
1.40%
Conversion rate
3.00%
Estimated revenue
£13,608.00
ROAS
5.44×
How it works
Fill in any two of spend, impressions, clicks or conversions and the tool works out the rest: CPM, CPC, CPA, CTR and conversion rate. It's useful for checking whether a campaign quote stacks up, or for reverse-engineering the budget you need to hit a target.