CTR Calculator
Calculate click-through rate from clicks and impressions - or work backwards to find how many clicks or impressions you need to hit a target CTR.
Click-through rate
1.8%
Clicks
450
Impressions
25,000
Impressions per click
56
How that compares
- Google Search ads3.17%
- Google Display ads0.46%
- Facebook / Meta ads0.9%
- Email marketing2.6%
- Google organic (position 1)27.6%
- Yours1.8%
How it works
Click-through rate is clicks divided by impressions, expressed as a percentage: 450 clicks from 25,000 impressions is 1.8%. Use 'Find clicks needed' when you know your traffic and want to know what a target rate requires, and 'Find impressions needed' when you have a click goal and a rate you can reliably achieve. The benchmarks shown are broad industry averages - your own historical rate is always the better comparison.
Basic guide
Choose whether you want to find CTR, calculate the clicks required for a target CTR or calculate the impressions required for a target CTR.
CTR is calculated from clicks divided by impressions.
Example
If an advert receives 450 clicks from 25,000 impressions, the CTR is:
1.8%
Alternatively, use Find clicks needed to work backwards from a target CTR and known impressions.