Campaign Budget Pacing Calculator
Enter your total budget, flight length and spend so far to see whether the campaign is pacing ahead or behind, and what daily budget lands you on target.
The full budget for the flight.
How far into the flight you are today.
Pacing status
Overspending
Ahead of plan by £233.33 (14.0%)
Planned daily budget
£166.67
Actual daily run rate
£190.00
Spend expected by now
£1,666.67
Projected total spend
£5,700.00
Budget remaining
£3,100.00
Days remaining
20
Required daily budget: £155.00
Spend about £155.00 a day for the remaining 20 days to finish on £5,000.00.
At the current run rate you would finish on £5,700.00, £700.00 over budget.
How it works
Pacing compares what you have actually spent with what you should have spent by this point in the flight. Anything within about 5% either way is normal noise; bigger gaps mean the daily budget or bidding needs adjusting. The required daily run rate spreads whatever budget is left evenly across the days remaining.
Basic guide
Enter the total campaign budget, how long the flight runs, how many days have passed and how much you have spent so far.
The tool compares actual spend with the spend you should have reached by this point, then works out the daily budget needed across the days remaining to finish exactly on target.
Example
Total budget: £5,000 Flight length: 30 days Days elapsed: 10 Spend to date: £1,900
Spend expected by day 10 is £1,666.67, so the campaign is £233.33 (14%) ahead of plan.
Spending about £155 a day for the remaining 20 days brings the flight back to £5,000.
Part of the Campaign Launch Pre-Flight workflow - a guided run through the tools you need, in order.