CAC, LTV & Payback Calculator
Work out what a customer costs, what they're worth over their lifetime, and how many months it takes to earn the acquisition cost back.
Currency:
£
£
%
mo
LTV : CAC
2.29 : 1
3:1 or better is the common healthy benchmark.
CAC
£40.00
LTV (gross profit)
£91.80
Lifetime revenue
£204.00
Payback period
5.2 mo
Below the 3:1 benchmark. Lower CAC to £30.60 or raise LTV to £120.00 to get there.
How it works
Enter your acquisition spend, new customers and revenue per customer over a period. The calculator gives you CAC, LTV, the LTV:CAC ratio and payback period. A ratio below 3:1 or a payback longer than your cash runway is a warning sign most investors ask about.