Ad Budget Calculator
Enter your target number of conversions, target CPA and campaign length to see total budget and daily spend.
Sales, leads or sign-ups you want to generate.
Cost per acquisition you are willing to pay.
Include VAT / tax
Off by default. Turn on to factor tax into the figures.
Total budget needed
£2,500.00
100 conversions × £25.00 CPA
Daily budget
£83.33
Weekly budget
£583.33
Conversions per day
3.3
Scenario comparison
Daily spend: £83.33 over 30 days
Set your platform daily budget to about £83.33 to hit the target in 30 days.
How it works
Multiply the number of conversions you need by the cost per acquisition you are willing to pay. Spread that total across the campaign length to get a daily budget.
Basic guide
Enter the number of conversions you want, the CPA you are willing to pay and the campaign length.
The calculator multiplies target conversions by target CPA to establish the required budget, then spreads it across the campaign period to calculate the daily spend.
Example
Target conversions: 100 Target CPA: £25 Campaign length: 30 days
Required budget: £2,500, or approximately £83.33 a day.
The calculator also provides scenario comparisons around the expected CPA.