Important tools used by E-commerce, SEO & Marketing experts
ESM Toolbench is a growing collection of browser-based tools for SEO, ecommerce, marketing, advertising and analytics.
Free to use · No account required · Works in your browser.
Built for the jobs between the big platforms
The everyday tasks that don't need another subscription, another login or another complicated platform. Quick sums, tidy links and pre-flight checks - the work that sits between the research and the result.
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Popular tools
UTM Link Builder
Build tagged campaign URLs with live URL-encoding and one-click copy.QR Code Generator
Turn any link or text into a downloadable QR code - custom size and colours.ROAS & Break-Even Calculator
ROAS, POAS, ACoS, profit and the break-even ROAS your margin requires.CPM, CPC & CPA Calculator
Every core ad efficiency metric from spend, impressions, clicks and orders.Pricing & Margin Calculator
Price from a target margin or markup, compare tiers, and see gross, contribution and net margin.SERP Snippet Preview
Preview your title & meta description as a Google result with length meters.A few things you can do
Three of the tools, exactly as they look when you open them.
Tag a campaign URL in seconds
Correctly encoded, copy-ready links - no hand-editing query strings. Set a naming convention once and every campaign, source and medium stays consistent, so reports match up when the numbers come in.
Try the UTM Link BuilderGuides & workflows
Practical explanations, plus guided runs of several tools for bigger jobs.
Run several tools as one job1 workflow
Step-by-step runs for jobs that span more than one tool - like pre-flighting a paid campaign before launch. Your numbers carry from one step to the next, and you finish with a summary you can copy or download.A practical UTM naming convention for ecommerce teams
UTM tags are not glamorous, but they are the difference between knowing whether a campaign worked and guessing. The best convention is not the most complex one. It is the one your team can apply consistently across paid social, email, affiliates and partner activity.How to calculate profitable ROAS when returns and fulfilment costs matter
Return on ad spend (ROAS) is simple: revenue divided by advertising spend. A £5,000 campaign that drives £20,000 in tracked revenue has a 4.0x ROAS. The problem is that revenue is not profit. For an ecommerce business, a seemingly excellent ROAS can still lose money once product cost, returns, payment fees and fulfilment are included.How to write product and category page titles that earn the click
A page title is a short promise about what the searcher will find. It should help a person distinguish your result from the alternatives, not try to repeat every possible keyword. For ecommerce pages, clarity usually wins: product or category first, the most useful qualifier second, then the brand if it adds recognition.Free forever - a donation keeps it that way
No accounts, no limits, no data collection, and that won't change. If these tools save you time, a small contribution towards hosting and upkeep wouldn't be missed.
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