How to run a useful ecommerce SEO content audit

Export the important indexable URLs: home page, categories, product pages, guides and key tool pages. Add basic performance data such as impressions, clicks, click-through rate, conversions and revenue where available. Mark the page type, owner and last meaningful update.

Then assess each page from a customer’s point of view. Does it have a clear purpose? Does it answer the natural questions before purchase? Does it contain original experience, selection advice, comparison information or a useful next step? Would somebody save or share it because it made a task easier?

Usually the choice is keep, improve, consolidate or retire. Improve a high-impression category page whose title, buying advice, filters or internal links are weak. Consolidate pages that answer the same question but divide their usefulness and authority. Retire pages only where there is no continuing customer value and a proper redirect or status response is planned.

Do not mass-produce thin “SEO articles” to make the inventory look larger. Google’s published guidance asks whether content provides original information, substantial value and a satisfying outcome for the person reading it. Read the official people-first-content guidance.

Use the SERP Preview to improve important titles and descriptions, then check the live page on mobile. Ensure category, product and guide pages link to the next useful decision—not merely a generic navigation menu.