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Analytics & Conversion
Understand funnels, customer economics and experiments with clear formulas.
4 tools · free · no sign-up
CAC, LTV & Payback
Acquisition cost, lifetime value, LTV:CAC ratio and payback period.
PopularA/B Test Significance
Uplift, p-value and confidence for your split test using a z-test.
A/B Test Sample Size
How much traffic your test needs to detect an uplift — and how long it runs.
Funnel & Conversion Rates
Step-to-step conversion, drop-off and overall rate — find your biggest leak.